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Are you keeping track of how much Google values your home page? Google’s trademarked PageRank score, or the value it places on your home and interior pages is measured and displayed in the Google toolbar. Your home page usually scores the higest in your site, and there is a way to ‘sculpt‘ your interlinking …
Being Off-Topic, Off-Message, or Off-Brand Can Be Good For Your SEO!
Ok, perhaps I’m being a bit provocative here, but sometimes it’s the off-topic, off-message, or off-brand content that earns you the most valuable links—links that you wouldn’t have otherwise gotten. Those links can really pay the bills, in terms of the extra search traffic and resulting sales. The brand police within your company may pitch a fit, but heck, it’ll be worth it! Here’s how it’s done:
In this in-depth article about content optimization on ClickZ, Netconcepts Director of Natural Search Consulting PJ Fusco, digs deep into this essential part of SEO.
Content optimization is about prominently incorporating targeted keywords and keyword phrases into the copy on each page to appeal to prospects searching for your goods and services. Doing so ensures your …
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