By Robert Ferrall
As a new website owner who is trying to learn the ropes of creating, optimizing, and promoting your website, you’ll eventually stumble upon the topic of keyword research. Sure, you know it’s important — but what is it, and what exactly does it do?
What keyword research is
While the phrase keyword research can have several different meanings, in the simplest form, it is just the act of analyzing a keyword, or keyword phrase, and how i….
Off-Page SEO versus On-Page SEO
By Helen Walker1
When you begin the process of implementing Search Engine Optimization on your website, it is good to know basic terminology and etiquette. No one wants their website to look the fool, so take heed of these words of SEO wisdom and may the spiders be with you. When a website is optimized for the search engines, there two basic factors that the spiders consider when indexing and determining your ranking: Off Page SEO and On Page SEO. ….
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