By Helen Walker1
When it comes down to it, everyone wants the same thing out of their website: unique and interesting content, search engine rankings when people search for their products or services, and conversions from online traffic. No matter how cutting-edge or tech savvy, or lack thereof, your marketing is, there is one thing you can do consistently that will trump any ….
SEO and Open Source Alternatives to Avoid Budget Blunders
By Helen Walker1
In todays thrifty econo-climate, online businesses are struggling with smaller budgets while trying to retain and build business. They are constantly looking for ways to cut their costs while still improving the online experience and bottom line. Many of these e-commerce sites have used custom web development initiatives and e-commerce software in the past to shower their visitors with the pizzazz and sparkle of offline marketing blitzes. E-commerce firms are now considering….
What is Keyword Research, and What Does it Do?
By Robert Ferrall
As a new website owner who is trying to learn the ropes of creating, optimizing, and promoting your website, you’ll eventually stumble upon the topic of keyword research. Sure, you know it’s important — but what is it, and what exactly does it do?
What keyword research is
While the phrase keyword research can have several different meanings, in the simplest form, it is just the act of analyzing a keyword, or keyword phrase, and how i….
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