By Wesley Upchurch
On October 15, 2005, I published “25 Crisis Management Lessons learned,” based on my consulting assignments of the preceding year. You may wish to review those first, since most, if not all of them are still valid. I had thoughts of repeating this the following year, but somehow time got away from me and WHOOPS, it’s 2008!
But what the heck. There may well have been a few lessons learned since then, so I’m pleased to bring you this updated….
10 Steps to Successful Crisis Communications.
By Wesley Upchurch
Crisis: Any situation that is threatening or could threaten to harm people or property, seriously interrupt business, damage reputation or negatively impact share value.
Every organization is vulnerable to crises. The days of playing ostrich are gone. You can play, but y….
Search Engine Optimization: The Future Is Now
By Helen Walker1
Many companies are still allocating their budgets to elephant-sized traditional advertising campaigns in print and television. But much of the advertising industry is trying to move away from commercials and are scrambling for new ways to get in view of the public eye. This presents a monumental challenge during a time when every dollar is being asked to wor….
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