By Helen Walker1
As more and more businesses and organizations make the transition onto the web, there is a growing debate as to whether having the physical address on the website has any value. Does your physical address help your rankings with Google, or improve your overall conversion rates? Search engine optimization is a melting pot of factors and the phy….
Thinking About Skipping Keyword Research? Think Again
By Robert Ferrall
Some website owners, particularly the novices who have just enough SEO and marketing know-how to hang themselves, think about skipping keyword research altogether, or at the very least — waiting until after they’ve laid out the framework for their website. Either way, this is a dangerous proposition — there’s….
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